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By Andrea Victory
Exploring how to start a food truck business is a smart move in 2021. The startup costs are lower than what you’d have to shell out to open a brick-and-mortar restaurant, and as the world continues to grapple with the COVID-19 pandemic, food trucks offer both a safe dining option for your guests and a reliable income source for you.
The whole idea sounds pretty much perfect, doesn’t it? But before you start tossing around clever food truck names and drafting up your menu, it’s essential to do your homework on the food truck business model. Get the startup details right, and your truck window will be bustling in no time. In this guide to launching a food truck business, we’ll answer a few important questions:
The roar of the engine, the smell of gasoline, the flicker of the flame – the food truck life is calling and you’re about to heed the call – let’s get rolling!
Today, there’s no question food truck culture is going strong. Food trucks are a big hit with customers and their popularity is fueled by TV shows like The Great Food Truck Race, Food Truck Nation, and Food Truck Face Off.
But food trucks aren’t just a fun restaurant concept, they’re also a sound business model. In 2020, the food truck market surpassed $1.2 billion, despite taking a major hit due to the COVID-19 public health crisis.
Of course, running a food truck does come with its challenges and virtually every food truck owner will tell you that being in the biz is no drive down easy street. Part of knowing how to start a food truck business includes rolling up your sleeves to do some administrative work. If you’ve ever wondered, “what do you need to run a food truck business?”, we’ve got the answers.
“A goal without a plan is just a wish.” Those are the words of early 21st century writer Antoine de Saint-Exupéry – and he was on point. Having a business plan is essential to any food truck business, whether you’re planning to seek startup capital or fund the venture yourself. We’ll dig into all the details later in this guide.
The plan for your food truck business model is hot off the grill. Now it’s time to secure all the licenses and permits you’ll need to get up and running.
Every city and county has different rules around selling food from a food truck. Before you decide where your truck will be based, educate yourself on the necessary licenses and permits you’ll need in your chosen location – and anywhere you plan to take your truck to sell food. It’s important to know what you’re in for before you start a food truck business, rather than be surprised when you’re bogged down with applications.
Once you’re legally able to operate a food truck business, you need some wheels! Do as much research as possible during this stage of learning how to start a food truck business. Reach out to other food truck owners, read as much as you can online, and talk to mechanics and people who know trucks. You don’t want to invest all of your time and money into an old jalopy that’ll spend more time broken down on the side of the highway than sitting pretty at a busy farmers’ market, so choose wisely.
When you factor in insurance, labor, truck maintenance, supplies, permits, and operations, the cost of opening and operating a food truck is nothing to sniff at. But don’t let that scare you off, because you don’t necessarily have to go it alone. You may be able to get some help with these operating costs by securing financing for your food truck venture.
Now that we’ve addressed what you need to run a food truck business, it’s time to talk numbers.
Calculating your startup costs is crucial to learning how to start a food truck business. To improve your chances of getting financing, try to project your specific costs as accurately as possible in your food truck business plan. You can gain a deeper understanding of these numbers by writing a detailed financial plan that includes the following line items:
All in, you’re looking at a minimum of roughly $70,000 in total one-time costs based on the above list – plus all of the ongoing monthly costs. On the higher end, you could be spending upwards of $185,000 if you have more expensive tastes.
Launching a food truck business is a significant investment. To help ensure your dreams become a reality, don’t skip any of the important steps involved in getting your booming food truck business off the ground.
There were nearly 25,000 food trucks operating in the U.S. in January 2021. With the popularity of the food truck business model, you need to know your local market well in terms of both people and place if you want your truck to be a success. For example, selling hearty BBQ brisket sandwiches will require a different food truck business model than selling vegetarian wraps and power juice.
It’s also imperative that you understand the parking options for your desired location, and do your research on the licenses and permits required in the area. All of this information will come in handy later when you create your food truck business plan and marketing plan.
Finally, don’t forget to check out your competition. Keep in mind that due to the mobile nature of the food truck business, your competition will probably change frequently. It’s still worth researching who has recently set up shop on your local streets to see what you’re up against and what gaps in the market you might be able to fill.
When it comes to food truck names, you’ll want to be creative, catchy, and clear. Sound like a tall order? Here are a few basics to help simplify the process of coming up with the perfect food truck name:
Once you’ve landed on the perfect name, it’s time to define your concept and draft your menu.
Your concept should set your food truck’s brand apart from competitors (who you now know all about, thanks to your market research). Consider culinary trends in your local area, and of course, think about what food you love to cook and eat. When your passion for your business shows, customers notice.
Keep in mind that your food truck menu will need to be small to work in your condensed space with limited cooking staff. Check out successful food trucks for concept and menu inspiration, like Nashville’s Grilled Cheeserie, which features a black and white truck wrap that evokes an image of piano keys.
Your food truck business plan should include an executive summary (the pitch for your food truck), a description of the business (including what kind of food you’ll sell and who your ideal customer is), and a research-based analysis of your market. The plan will also need to cover how you’ll manage your food truck, what staff you plan to hire, how you’ll drive sales (pun intended), and how much you anticipate in startup costs. Finally, don’t forget to include how much revenue you estimate your food truck can generate.
Once you’ve drafted a solid business plan, you need to obtain a few licenses and permits so you can legally become operational. Here are a few standard items you’ll need to get a food truck license:
You have a few options when it comes to getting a food truck: buy a new truck and kitchen, buy a used truck and new kitchen, buy a used truck and kitchen, lease a food truck, or even rent one. As mentioned earlier, these costs can vary widely, so weigh the pros and cons of each approach and think about how your food truck business might evolve in the future. You’ll also need to get insurance, and learn what it will and won’t cover for your food truck business.
In addition to purchasing a truck, you’ll also need to consider food truck design to make the space work for you and your business. This includes determining your commercial kitchen layout and getting a snazzy vehicle wrap for the outside of the truck to show off your branding.
Don’t forget about making sales, either. It’s helpful to have a hybrid POS that allows you to take sales anytime – even when you’re offline. This is important because food trucks don’t always have a reliable internet connection the way other restaurants do, and you don’t want to be stuck scribbling out receipts when you have a lineup of customers around the block.
Aside from your menu, creating your food truck marketing plan is another area where you can have a ton of fun with this business. You’ll need a simple but eye-catching website to draw in potential customers, and a social media marketing plan to spread the word about your food truck and engage with fans. As COVID-19 restrictions ease, you’ll also want to think about which events and festivals you’d like to have a presence at to sell your food.
Looking at how other food trucks market themselves is a great way to get ideas for what you can do to build your own brand. One example of a food truck that has marketed itself well is Mac Mart, which has evolved from its humble beginnings in 2013 to a $1.5 million business with a ton of media attention to its name – all of which has helped increase brand awareness.
Need to get the word out about your food truck?
That was a hefty serving – learning how to start a food truck business is a lot of work! But like most things in life that are challenging, it’s totally worth it to get to be your own boss, share your culinary creations with hungry customers, and rev that engine for new adventures on the regular. Most importantly, remember to enjoy the ride.
Andrea was a Content Marketing Specialist and Editor at TouchBistro where she wrote about restaurant and dining trends, restaurant management, and food culture. A self-affirmed food geek, Andrea devours cookbooks and food blogs. She also knows how to make a killer kale salad.
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