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By Jackie Prange
Leasing a restaurant is a serious business. A restaurant lease tends to last for three to five years, and once you’re in and you’ve invested money and time into the space, there’s no turning back.
Whether you’re an enthusiastic new restaurateur ready to sign your first-ever restaurant leasing agreement, or a seasoned entrepreneur considering a new location, leasing a restaurant is one of the most important commitments you will make.
Before you sign on the dotted line, it’s important to consider your options carefully. To help you navigate the process this article will cover:
Here are our top five considerations to help you make the right choices and get the best deal possible.
Buying a restaurant makes sense if you are sure that you will be successful in the long-term in that location – if you have several other outlets that perform well in similar locations, for example. If you plan to stay in the same spot for seven years or more and you are sure that the location won’t change too much over that period, buying may be the right option.
In contrast, leasing makes more sense if you are opening up a new business, if you have expansion plans, or if you are trialing a concept and may need a larger space in the near future.
While some people are drawn to the security and value of a long-term lease, others may be wary of the potential liabilities if their business doesn’t take off as they hoped.
There’s also the possibility of getting intermittent renewal options to accompany your initial lease period. This is something you can discuss during your negotiations, which we’ll get to later.
For a handy list of negotiation fundamentals, download our Restaurant Lease Agreement Cheat Sheet.
Leasing a restaurant is a big commitment, which is why you should always start by enlisting the help of a professional.
Before you even start looking at restaurants to lease, you should always hire a licensed and experienced Commercial Real Estate Agent as your “Tenant Rep.” These agents not only help you better understand the real estate market in your area, but they also represent you and your best interests throughout the execution of the contract. This is especially crucial as there are many legal trappings and fine print in a lease agreement that can sink your business if you don’t have an expert on your side.
Once you have a Commercial Real Estate Agent in your corner, you can begin your hunt for the perfect place. Below are our top 5 tips for finding and leasing a restaurant.
Setting a realistic budget to work with is essential when you are assessing different spaces to lease. If you don’t have a clear idea of the costs, you won’t have a reference point for making decisions and negotiating.
If you have already written a restaurant business plan, you will be familiar with how to carry out a market analysis, in which you thoroughly research the market to determine how much revenue you could potentially bring in.
During the process, you look at similar businesses and competitors in the areas you want to open the restaurant. You can even interview business owners to get some realistic expectations.
Download this customizable restaurant business plan template to create a professional business plan for your new venture.
Once you have an idea of your projected revenue, you can figure out what you can afford to spend on rent, utility bills, and additional costs like insurance, property taxes, and maintenance costs. Typically, restaurateurs budget 5-10% of revenue on these fixed costs. Financial spreadsheets can help you keep track of all the numbers and automate calculations.
Depending on your capital assets, you can then decide how much wiggle room you can leave in your budget. Remember to leave a buffer just in case of unexpected circumstances. We can all appreciate the importance of preparing for a rainy day given the last few years.
If you’re looking at a certain neighborhood, chances are you have an idea of the foot traffic and demographics of the people who live there. But when leasing a restaurant for three to five years, it’s important to dig into the details and plan for the future.
Be patient and don’t rush this step. It could take months to properly research a neighborhood and think of all eventualities.
Is the neighborhood a well-established dining district with lots of competition, or are you moving into an up-and-coming destination where you’ll have to set the trend and bring customers to the area? Restaurant real estate prices can increase rapidly when an area becomes a dining hotspot.
It’s not just about what the neighborhood is like now. You must think about how it will change over the course of your lease. Ask yourself: what will the neighborhood look like in three years’ time? Are there any trends developing?
The key factors to dig into include:
Be sure to take accurate measurements of your potential restaurant space. Agents have been known to exaggerate or sell ‘phantom space’ which can jack up the rent. Make sure you’re not paying for more space than you can actually use.
Think about how much space you need for the kitchen, bar, and back-of-house areas, as well as how much you need for dine-in customers (if any). Most restaurants allocate around 40% for service and back-of-house areas.
Obviously, this depends on the type of restaurant, with quick service restaurants requiring little customer space and fine-dining restaurants allocating up to 20 square feet per seated customer.
Many restaurateurs are keen to make their mark on a restaurant space, while others want to hit the ground running and start making revenue immediately. Decide what your primary goals are as you assess your restaurant lease.
Here are the key questions to consider when assessing your restaurant’s potential new home:
The answers to these questions should play a role in determining your budget. Make sure you know the answers before embarking on the next step: negotiating a restaurant lease.
Now that you have your restaurant finances in order, you’ve completed your research, and you’ve decided the space is right for you, it’s time to get down to business. But before you sign this important contract, it’s essential to prepare for negotiations.
Some people are natural bargainers, but many people find it difficult or awkward to fight for the best deal. The problem is, if you don’t negotiate and stand up for yourself, you will be taken advantage of.
Not sure what you can ask for when negotiating your lease? Get the best deal with these tips!
Here are some top tips to help you get over the fear and take control of the negotiations to ensure you get the best deal possible when you rent a restaurant space.
You can be sure that the landlord or agent will negotiate hard to get the best deal, so you better be prepared to do the same. Don’t be cautious; be bold and stand up for yourself. Get your head around the finances, know your budget and how far you’re prepared to stretch it, then go out and get the best deal you can.
This is easier said than done, especially if you have fallen in love with a space and started imagining your future success there. But it’s crucial to remain rational and not clouded by emotions if the deal is not right for you.
Always ask for more than you ideally want, so there’s room for a little negotiation and compromise. You can be sure the other side won’t accept your first offer.
If you can, have a chat with other tenants in the building to get an idea of what the landlord is really like. Ask plenty of questions about the reality of leasing from the landlord.
It can be tempting to rush to get the deal done if the initial offer seems reasonable. But the agent will always leave wiggle room, just as you have, so you should always come back with a counter-offer.
You’ve spent months carefully deciding on a budget, researching the neighborhood and the restaurant space, there’s no need to rush into signing a restaurant lease at this stage. Always think your decisions through carefully, consult with friends and colleagues, and then take your time in making the next move.
A qualified real estate attorney will comb through your lease for any potential red flags to make sure you’re signing off on the best possible lease terms. The upfront investment is likely to pay in the long run if you can negotiate better terms over a multi-year restaurant lease.
For a convenient condensed guide to negotiating a restaurant lease: download our Restaurant Lease Agreement Cheat Sheet.
Without wanting to put too fine a point on it, leasing a restaurant is one of the most important commitments you will make.
While you don’t want to dilly-dally and create unnecessary delays, it’s important to give enough time for budgeting, assessing potential spaces, and negotiating to get the best deal possible.
Putting the right foundations in place at this stage will save you time, money, and hassle in the long run. Your restaurant’s success depends on it.
Jackie was a Content Marketing Specialist and Social Media strategist at TouchBistro before moving into business development role. She covered the latest food, dining, and technology trends for the restaurant industry. A lover of all things coffee, Jackie’s hobbies include breakfast, lunch and dinner.
By Katherine Pendrill
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