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By Dana Krook
Wondering what food trends to capitalize on this year?
We’ve got you covered.
As this year draws to a close, it’s only fitting to highlight some of the hottest food trends. These include everything from trendy foods to cooking practices, and reflect changing attitudes toward health and the world we live in.
By taking advantage of these trends, you can position your restaurant as newsworthy, make sure you remain relevant among rising competition, and become even more profitable.
And hey, if you’re really strategic (and a little lucky), you could even become Insta-famous.
But, also keep in mind: just because something is trendy and dominating food news doesn’t mean it’s right for your restaurant.
That’s why we’ll also walk through three essential questions you should ask to determine whether adding a current food trend is worth it for you. Plus, check out our bonus section of upcoming popular ideas to watch out for.
Ready? Let’s get started.
Not sure if a food trend is right for your restaurant?
1. Who is my target market?
It’s important to fully understand your customers, so you can determine if this is a trend they’re likely to get on board with. Get to know your customers better by doing some demographic and psychographic research.
2. What is the style of my restaurant?
Not every trend will fit the style of your restaurant and, if added, could negatively impact your overall guest experience. This is about brand management – having a very clear identity and making sure all business decisions are in line with it. If, for example, you’re a meat-centric venue, offering a range of new vegan-friendly dishes isn’t going to help you. It would be off-brand and, frankly, confusing to guests.
3. Will adding new foods impact my food costs?
Another thing to keep in mind is that adding certain trendy new foods may cause food costs to rise, making those dishes unprofitable. On the flip side, you may choose to add a dish that’s less profitable if it’s popular enough to drive a large volume of customers through your doors.
Tip: Refer to your marketing plan for further guidance. If you don’t have a marketing plan, our Ultimate Guide to Restaurant Marketing can get you started
Everything you need to know about social media, digital marketing, SEO, and more!
Capitalize on these trends in 2022 and beyond:
What many thought was once based on a fad is now mainstream. People are reducing meat consumption, embracing plant based diets, and going vegan. In fact, those identifying themselves as “vegan” in the U.S. has increased by 600% in the last three years.
Driving this plant based trend are Millennials who are acutely aware of the impact meat consumption is having on the environment and how animals are treated in the process.
The result? Restaurants are recognizing the need to cater to this growing market and are updating their menus to offer plant based, tasty vegan and vegetarian options.
As rapid population growth puts a strain on natural resources and food supplies, the days of wasting food are over. Nose-to-tail and leaf-to-root cooking are gaining momentum, and restaurants are now finding creative ways to make food go further.
A growing body of research is finding links between gut bacteria and neurodegenerative diseases like Parkinson’s. A healthy gut is crucial for weight management and combating some diseases.
As awareness grows of the benefits of maintaining a healthy gut, expect foods based on a gut-friendly mentality – pickling, fermenting, prebiotics, and probiotics – to become more and more popular with customers, as well as plant based foods.
Kombucha – fermented sweet tea with a culture of yeast and bacteria – is becoming known for its health benefits. It contains antioxidants and beneficial probiotics and can rid your body of harmful bacteria.
While drinking kombucha is already trendy – with people buying kombucha kits online – this tendency will only grow as more people become aware of the benefits and restaurants start offering this tasty drink.
Although the superfood trend dates back to the early 80s, it was only in the 2000s that it really exploded among the health conscious. This movement is ever-evolving, and you will likely see new superfoods added every year.
The latest craze? Superfood powders, like maca root (the ancient South American superfood), cacao, ground turmeric, and mushroom powder.
With many embracing the keto diet year after year, food products that identify as “keto” are gaining prominence. But what exactly is the keto diet based on?
Often referred to as the “low-carb diet”, keto typically includes foods that are high in protein and fat, and lower in carbohydrates. According to Healthline, the reduction in carbs puts your body in a metabolic state where it’s more likely to burn fat efficiently. This process is referred to as “ketosis”.
People following a keto diet typically avoid high sugary foods like honey, syrups, sweet yogurts or juices, as well as grains and starches, chips and crackers, and many baked goods, to name a few. While this diet is promoted as a way to improve health and lose and manage weight, some experts may argue that it’s restrictive and even extreme, pointing to the dangers of consumers following it strictly.
Regardless of your opinions on the full diet, you should be aware that keto foods are on the rise as a big healthy craze this year. If you want to know all the details of this popular weight loss diet, you can read this Forbes article. If you want some healthy food inspiration, you can find many recipes at myrecipes. As a restaurant owner, adding these foods to your menu could boost your traffic and sales.
According to Statista, the total size of the cold brew market is forecast to reach around $944.15 million in sales by 2025.
The popularity has already captured the attention of giants like Starbucks and Dunkin’ Donuts who now heavily promote their cold brew drinks.
But how is cold brew different than iced coffee?
While iced coffee is brewed hot and then poured over ice, cold brew uses time instead of heat, letting the drink steep for about half a day at room temperature.
Drinking habits are changing.
As Generation Z and late Millennials begin to better understand the health risks of over-indulging in booze, many are choosing to put down the bottle. Believe it or not, alcohol-free drinks are a new trend that’s about to explode.
Restaurants are already starting to cater to this demand, especially within the non-alcoholic beer category. In fact, according to a report by Research and Research, “The global non-alcoholic beer market is expected to provide sustainable growth opportunities during the forecast period from 2017 to 2025.”
Non-alcoholic beer hasn’t been as popular in the U.S. as it has Europe. But that’s mostly due to limited options and flavor profiles which, quite frankly, haven’t been that appealing. This is changing.
Breweries are experimenting and producing more alcohol-free beers in response to growing demand. It’s only a matter of time before you see a new non-alcoholic beer you want to drink!
Modern coffee is evolving.
Across the board, people want amazing experiences, have more discerning tastes, and are looking to build their knowledge – especially in the world of coffee.
To satisfy this evolution, coffee shops, roasteries, and restaurants are focusing on craftsmanship and alternative coffee brewing methods. They’re also drawing customers fully into the coffee world by showing them how to make these carefully crafted brews.
Customers increasingly care about sustainability and how animals are treated in the production of food. They want to know what’s in their food, if it’s healthy, how it was made, and where it’s from.
As a result, we’re seeing restaurants become more discerning about the vendors they work with. They want to partner with suppliers who support sustainability, care about cleaning the environment, and share the same values.
We also see more venues updating their menus to reflect this, with menu descriptions that include “grass-fed” and “free range.” This growing awareness means restaurants need to make these changes or possibly face a backlash from customers who won’t frequent their establishments.
Because there are always new food practices popping up that are easy to benefit from, here are five predictions we think are going to be big.
There you have it – 10 of the hottest trends you can benefit from right now and five upcoming ones to look into.
But remember, just because something is trendy doesn’t mean you should add it to your menu. Make sure you ask yourself those three questions we highlighted at the beginning to ensure you actually cash in from the new trend.
What will you add to your menu this year?
Dana is the former Content Marketing Manager at TouchBistro, sharing tips for and stories of restaurateurs turning their passion into success. She loves homemade hot sauce, deep fried pickles and finding excuses to consume real maple syrup.
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