Learn how to combine digital and traditional strategies to create successful restaurant marketing plans.
Restaurant marketing plans used to be simple. But now, you need to understand restaurant digital marketing if you want your venue to really stand out.
Today, a whopping 51% of people turn to the internet when they’re looking for a restaurant – meaning that word-of-mouth recommendation won’t get you as far as it used to.
With the rise of digital channels and increasing competition from other restaurants, restaurant marketing plans that include digital marketing strategies are now essential to success. From social media to search engines, you need to have a plan in place for every channel to ensure you continue attracting new customers and encourage your existing ones to keep coming back.
But while it might seem like restaurant marketing is now way more complicated and time-consuming (and it can be), the benefit of these changes is that you have so many more channels and opportunities at your fingertips than you used to with just traditional marketing. There’s social media, review sites, email marketing, and so, so much more.
In other words, today’s restaurateurs have plenty of opportunities to stand out from the competition – you just need the right restaurant digital marketing strategy.
With our Ultimate Guide to Restaurant Marketing, you’ll learn how to create restaurant marketing plans that work for your specific business. We’ll start by walking you through all the basics of both digital restaurant marketing and more traditional restaurant marketing strategies. We’ll also explain how to lay the groundwork for a successful strategy by creating a restaurant marketing plan that includes your goals, budget, and competitive analysis.
After helping you outline your initial plan, each chapter in our restaurant marketing guide will tackle a different aspect of restaurant digital marketing, to help you become an instant expert on each channel and the strategies you need to use to execute a successful campaign. For instance, our restaurant digital marketing chapter covers everything from how to build a website, to the basics of search engine optimization (SEO). On the other hand, our social media chapter tells you how to set up profiles on all the major social media platforms, what to post, and how to grow your following so you can attract new business to your restaurant.
Of course, traditional restaurant advertising still has its place, which is why our restaurant marketing guide also covers need-to-know information about channels such as print advertising, outdoor signage, direct mail, and even guerilla advertising campaigns.
With essential information on restaurant marketing channels such as social media, review sites, email marketing, search engine optimization, and so much more, our restaurant marketing guide has everything you need to start setting goals and measuring the success of your traditional and digital restaurant marketing plans.
