Restaurant marketing plans used to be simple. In the past, all you needed to do was serve great food and word would get around quickly.
But today, a whopping 51% of people turn to the internet when they’re looking for a restaurant – meaning that word-of-mouth recommendation won’t get you as far as it used to.
With the rise of digital channels and increasing competition from other restaurants, restaurant marketing plans are now essential to success. From social media to search engines, you need to have a plan in place for every channel to ensure you continue attracting new customers, and encourage your existing ones to keep coming back.
Fortunately, today’s restaurateurs have plenty of opportunities to stand out from the competition – you just need the right strategy.
With our Ultimate Guide to Restaurant Marketing, you’ll learn how to create restaurant marketing plans that work for your specific business. With essential information on social media, review sites, email marketing, and so much more, our guide has everything you need to start setting goals and measuring your success.