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By Dana Krook
It’s the week before Valentine’s Day and Dave is behind when it comes to arranging swoon-worthy festivities for the object of his affection. His suit needs to be dry cleaned, every flower shop in his area is at capacity, he’s up against a sixty hour workweek and, by some cruel twist of fate, the custom heart necklace he ordered online is delayed. His Valentine’s Day plans are in flames. But just when he’s lost all hope, in comes an email from you, dear restaurant owner: “A Romantic Booth for Two: Join Us on Valentine’s Day for a Special Three-Course Meal.”
Last minute lovers exist and they’re looking for last minute promotions. In fact, 50% of gifts are purchased the week before Valentine’s Day. So if your restaurant is delayed in creating a Valentine’s Day promotion, reservations are thinner than expected, or you want to add one more pièce de résistance to separate you from the herd of pink and red, don’t fret.
To help you traverse the fine line between last minute and just in time, we’ve done our best to provide you with a list of un-cheesy promotions with fast turn-around. So get out the candlesticks, bust out the roses, dim the lights, and cue John Mayer – these strategies will help you effectively reach last minute lovers and entice them to choose you over the competition.
Valentine’s is all about the mood and romance but let’s not forget why everyone is really venturing out to restaurants – the food! There are a couple of ways to fancy up your menu offerings.
The average male spends $178 on Valentine’s Day. So whether you’re giving a percentage off the total bill, or a free appetizer and dessert, every little bit helps.
Don’t be shy about sending out a Valentine’s Day email a day or two before the big night. It might be the best way to become top of mind with customers looking to book a reservation under the wire.
While you may think the time has come and gone to promote via social media, it’s not too late if you do it right! Here are a few ways to engage last minute lovers over your social channels.
The way to the last minute lover’s heart is through the stomach. Don’t be dismayed if you haven’t promoted your Valentine’s Day offering yet, there’s still time. So go now and send that email, post that Instagram photo, and print off that prix fixe menu. You’ve got a hot date with last minute lovers and it’s going to be great.
Dana is the former Content Marketing Manager at TouchBistro, sharing tips for and stories of restaurateurs turning their passion into success. She loves homemade hot sauce, deep fried pickles and finding excuses to consume real maple syrup.
By Katie McCann
By Zesty Pear
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