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By Andrea Victory
Who doesn’t love the sparkle and glitz of New Year’s Eve? It’s one of the most exciting and potentially lucrative evenings of the year. But how can you stand out from the frantic buzz of New Year’s Eve competition? Use these three tips to create an unforgettable event at your restaurant to ring in the new year.
Look at what everyone else is doing and do it better. Is the other joint in town hosting a 2-hour open bar? Offer a 3 hour open bar and a DJ. Or do the opposite: if all the spots around are going for a glam black-tie shindig, go basic and welcome all who want to wear plaid to ring in the new year.
How will you incentivize people to spend their evening with you? What does your customer base want? Perhaps this means hosting a popular, local band. Or maybe you decide to hold a competition for the best New Year’s resolution with a prize, such as a three-month gym membership. Have fun with this and think outside the box!
People tend to make New Year’s Eve plans early. Promote your event via your social media pages, on customer receipts, and with printed materials like display cards on every table as early as the first week of November. Make sure to include information on ticket purchases and what’s included in the event – for example, free apps and a glass of bubbly.
By acting on these three tips, you can create a New Year’s event at your restaurant that will have everyone talking. Ring in the new year with your favorite regulars – and new customers too!
Andrea was a Content Marketing Specialist and Editor at TouchBistro where she wrote about restaurant and dining trends, restaurant management, and food culture. A self-affirmed food geek, Andrea devours cookbooks and food blogs. She also knows how to make a killer kale salad.
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