Point of Sale
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By Dana Krook
What’s on every restaurateur’s mind right now? How to make guests feel as safe as possible, whether they’re coming to your restaurant for a drink or a meal. One simple and effective way to help promote health and safety – with the additional benefit of convenience for your customers – is to offer contactless payment at your restaurant.
Contactless payment was a growing trend even before the COVID-19 pandemic. But the public health crisis has accelerated the demand for touchless transactions, with consumers and vendors alike turning to touchless payment tech to minimize contact.
In this guide, we’ll go beyond contactless payment 101 and explore eight things to know about how this solution can help your restaurant adapt to changing consumer behavior, including:
As credit card readers have evolved over the past few decades, two primary forms of contactless payment have emerged that restaurateurs should know about: tap and mobile payment. Major credit card companies began issuing contactless cards in 2008, while mobile payment became an option for Android users in 2011 and iPhone users in 2014.
Tap payment uses radio frequency identification (RFID) technology to transmit information from a debit or credit card’s microchip to your payment terminal. Mobile payment uses near-field communication (NFC) technology, which enables your guests to pay with their smartphone’s mobile wallet by hovering their phone over your card reader.
Now that you understand the basics, let’s dig into eight things you should know about contactless payment to help your restaurant thrive.
You may already offer mobile credit card processing so that your guests can pay their bill at the table (and if you don’t, you should strongly consider it). But if you haven’t explored contactless payment yet, you should dive into this next frontier in restaurant service.
Contactless credit card and mobile payments have skyrocketed in popularity around the world since 2019, growing 150% in the U.S. from March 2019 to March 2020, when 31 million Americans used these touchless options.
In Canada, 46% of all transactions are now contactless, and 42% of consumers actually avoid vendors that don’t offer this option. On a global scale, a Mastercard survey that spanned 19 countries reported 79% of respondents were using contactless payment, while 82% agreed it’s “the cleaner way to pay.” It’s clear that touchless transactions are here to stay.
Touchless options aren’t just convenient for your restaurant guests. Tap and mobile payments offer extra security because they enable your customers to pay their bill without ever handing their credit card over to anyone, entering a pin, or signing a receipt.
These methods use the world’s most sophisticated and cryptographic security. This high level of protection helps ensure that a contactless credit card or mobile wallet never gets charged unintentionally, because the payment method needs to be placed within a maximum of 2 inches of the card reader for the sale to go through.
Similar to chip debit and credit card transactions, every touchless transaction has a unique encryption code that secures your customer’s payment information. This is one of several reasons why offering contactless payment in your restaurant is a great way to give your guests the peace of mind they’ve been craving over the past few months.
With public health concerns still looming and limits on restaurant capacity in place for the foreseeable future, it’s crucial to ensure your guests flow in and out of your restaurant safely. Implementing touchless payment is an important step to consider when reopening your restaurant because it can help you avoid front-of-house pile-ups by making transactions faster.
Speeding up the payment process is especially useful if your restaurant typically serves a high volume of customers. Streamlining transactions can help you turn over more tables or move counter lines faster, increasing your revenue.
For example, with Visa’s contactless credit cards, transactions take as little as half a second to process, which is seven times faster than requiring your guests to pay with a chip card and enter a pin. Using a contactless payment method is also easier than fumbling with a pin pad, which some guests may find difficult to see up close.
Contactless payment can help increase your restaurant sales – not only because it takes less time. A Mastercard study found that consumers who used touchless credit cards spent 30% more in the first 12 months of getting their card than those who used swipe cards. This figure was consistent across the board regardless of whether they typically fell into a low-, medium-, or high-spending segments.
A U.K. study also reported that contactless payment impacted the spending habits of university students. The research found that people felt less guilty when they used a touchless card because it was easier to make small, spontaneous purchases. Does your restaurant attract this demographic? Time to cash in!
Like the benefits but not sure how to get started? Rest assured, it’s easy to implement. You just need a payment processor that can accept contactless credit cards and mobile wallet payments, and a payment terminal – which is provided by the processor – that can facilitate the transactions. One piece of hardware – that’s it!
Payment processing is a complex topic, especially when you get into the different rates payment processors charge. The best advice is to shop around and review their various fee structures before you commit. Integrating your payment processor and POS software is also a wise choice for restaurateurs who want to increase efficiency in their business.
Look for a POS solution that allows you to choose from multiple payment processors. TouchBistro’s POS offers a selection of top-tier payment partners, including TouchBistro Payments Powered by Chase, as well as tableside payment and the ability to easily accept all card types – including contactless credit cards.
Find out which fees are negotiable and how to get the best price.
Balancing the books is a major concern for many restaurateurs lately. One way to help your restaurant save money is to allow your guests to use touchless payment methods, which have lower credit card processing charges than manually keyed-in payments.
The average fee for a contactless, chip, or swipe payment is between 1.5% and 2.9%. This is thanks to the lower fraud risk associated with these methods. In contrast, manually keyed-in transactions have an average processing fee of 2.9% to 3.5%.
Many of us are more mindful of health and hygiene these days, and the numbers don’t lie. A recent Mastercard survey showed that 51% of consumers in the U.S. have been using cash less often since the COVID-19 pandemic began. Other research shows that 60% of American consumers have become more comfortable with the idea of touchless transactions since trying this payment method out during the pandemic.
In Canada, the major credit card companies increased their tap limits from $100 to $250, and 62% of consumers are saying goodbye to cash payments. Nearly 50% of Canadians are using contactless payment more often, and 70% cite it as their favorite payment method, according to Mastercard’s survey.
Research from Restaurants Canada shows that 60% of restaurants plan to offer touchless transactions if they don’t already in response to COVID-19. For example, Toronto bakery and café Les Moulins Lafayette has recently gone shifted to debit and credit transactions only. However, the owner does make exceptions for older customers who prefer to pay with cash.
While strictly cashless businesses are controversial, offering contactless options in addition to other forms of payment will give your customers the freedom to embrace this rapidly growing trend.
The question of how to tip when using contactless payment options may be a concern if you have a full service restaurant, and your staff and guests aren’t familiar with the process. You can put their minds at ease by letting them know that adding a tip to a touchless transaction is both straightforward and safe.
There’s no need for a guest to hand their card over to anyone if they want to add a tip to their bill. Simply follow these steps, which are included as prompts on the terminal:
While there is minimal contact with this transaction, the guest is still the only one touching their own card, and the terminal can be easily cleaned between uses.
Research from SipScience found that consumers in the post-COVID era want contactless payments at bars and restaurants, with participants in the study listing the following concerns:
Even when guests add their own tip, contactless payments give them more control and confidence because no one else is handling their card.
As a restaurateur in the midst of a public health crisis, you must go beyond delighting your guests with excellent food. You need to ensure the health and safety of your patrons – and staff – at all times.
Encouraging tap and mobile payments can help reduce the spread of COVID-19, because it reduces the points of contact in your restaurant: less touching of terminals, pin pads, pen, receipts, etc.
Adopting contactless payment methods shows a commitment to safety, which helps you build trust with your guests. It shows your restaurant takes hygiene seriously. With many people trying to limit the amount of places they go these days, it pays to put effort into creating a smooth experience that makes your guests want to return.
Offering touchless payment also makes your restaurant more competitive. Contactless transactions are already popular in the rest of the world, but have been slower to catch on in the U.S. Giving your guests the option to pay their bill via tap or a mobile wallet can help put you ahead of the curve.
As the restaurant industry changes in response to shifting consumer behavior, you need to adapt along with it. Ultimately, in a post COVID-19 world, cash will be less common. It’s worth the effort to make the shift to contactless payment now so that you can continue to serve your customers in the long run.
Dana is the former Content Marketing Manager at TouchBistro, sharing tips for and stories of restaurateurs turning their passion into success. She loves homemade hot sauce, deep fried pickles and finding excuses to consume real maple syrup.
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