The Ultimate Guide to Email Marketing for Restaurants

Become an expert in email marketing for restaurants with this detailed how-to guide.

The Ultimate Guide to Emailing Marketing for Restaurants

What You’ll Get With This Guide to Email Marketing for Restaurants:

  • An overview of the benefits of email marketing for restaurants
  • A 6-step action plan for launching a restaurant email marketing strategy
  • A list of email marketing best practices (and common mistakes to avoid)
  • Inspirational email marketing ideas for restaurants
  • Restaurant email examples to help you get started
  • Details on how TouchBistro Marketing can support your email marketing goals
download now [dflip id="26727" ][/dflip]

Become an expert in email marketing for restaurants with this detailed how-to guide.

If you’re ready to leverage the power of email marketing for your business, but don’t know where to start, our Ultimate Guide to Email Marketing for Restaurants has all the information you need. This guide will break down all the steps involved in setting up an email marketing strategy, from finding the right email marketing services for restaurants to creating your first campaign. We’ve even included how to analyze and optimize your restaurant emails so you get the best performance out of every message you send.

Keep reading to gain more context about email marketing for restaurants, or fill out the contact form above to download the guide.

What is Email Marketing for Restaurants?

Email marketing is a branch of marketing that leverages email communications to help businesses engage with customers to stay top of mind and increase sales. 

Email marketing for restaurants, therefore, is when restaurants send their customers emails to promote various offerings and keep them coming back for more.

Why is Email Marketing Important to Restaurants?

According to WebFX, 66% of people say that checking their email is the first thing they do each day, with most people checking their email about 15 times per day. All that adds up to the average person spending 5 hours per day checking emails. With your diners spending so much time in their inboxes, there’s no question that email is a marketing channel you can’t afford to ignore.

Email marketing is important and beneficial to restaurants for a number of reasons, including:

Impressive ROI

Email marketing is a worthwhile investment for restaurants because of its incredible return on investment. For every dollar spent on email marketing, businesses see a $44 return on average.

Accessibility and Affordability

Unlike with most advertising platforms, you don’t need technical knowledge to send effective restaurant emails. Simply compose a message, select your audience, hit send, and wait for the results to roll in.

In addition to email marketing’s accessibility, it’s also a very affordable restaurant marketing medium. There are many free and affordable email marketing services for restaurants you can use to manage email campaigns when you’re just getting started.

Direct Access to an Engaged Audience

Unlike social media, which is controlled by algorithms that can prevent some followers from seeing your posts, email marketing is a direct gateway to your audience. As long as you have the correct email address, your message will reach a subscriber’s inbox.

And, unlike other media, email is one of the few marketing channels where customers ask you to send them offers and promotions. When you target customers who have already expressed interest in your restaurant’s offerings, you’ll be more likely to convert them into paying customers who visit often.

Personalization Capabilities

Digital ads need to resonate with a wide audience. Emails, on the other hand, can be personalized to appeal directly to the recipient. Personalization in emails is directly linked to 41% higher click-through rates and 29% higher open rates than general emails.

What You’ll Get in This Guide to Restaurant Email Marketing

In order to succeed in your restaurant’s marketing efforts, you’ll need a strategy. Our email marketing guide walks you through a six-step plan for creating an effective email marketing strategy for your restaurant. Those steps include:

  • Making a plan – we help you get started by sharing email marketing ideas for restaurants
  • Building a list of contacts
  • Segmenting your contact list
  • Designing and writing your emails (our guide comes with restaurant email examples!)
  • Automating your emails
  • Analyzing and optimizing

Want to know more about each step? Download the free Ultimate Guide to Email Marketing for Restaurants today to get all of the details.

Success! Click below to access the download.

We’ve also sent you a confirmation email with a personal download link so you can access the content at any time.

download now

Up Next

Restaurant employee on an iPad standing in a restaurant
By Katherine Pendrill

More Articles

Image of the TouchBistro Product Guide open to the inside POS page.
By Katherine Pendrill

Sign up for our free weekly TouchBistro Newsletter

Join over 35,000 subscribed restaurateurs and unlock

  • Free industry reports, checklists, templates, guides, and more
  • The latest restaurant trends delivered straight to your inbox
  • Tips for running a successful restaurant
A group of happy coworkers drinking wine and enjoying a conversation over a meal at a restaurant.