Become an expert in email marketing for restaurants with this detailed how-to guide.
If you’re ready to leverage the power of email marketing for your business, but don’t know where to start, our Ultimate Guide to Email Marketing for Restaurants has all the information you need. This guide will break down all the steps involved in setting up an email marketing strategy, from finding the right email marketing services for restaurants to creating your first campaign. We’ve even included how to analyze and optimize your restaurant emails so you get the best performance out of every message you send.
Keep reading to gain more context about email marketing for restaurants, or fill out the contact form above to download the guide.
What is Email Marketing for Restaurants?
Email marketing is a branch of marketing that leverages email communications to help businesses engage with customers to stay top of mind and increase sales.
Email marketing for restaurants, therefore, is when restaurants send their customers emails to promote various offerings and keep them coming back for more.
Why is Email Marketing Important to Restaurants?
According to WebFX, 66% of people say that checking their email is the first thing they do each day, with most people checking their email about 15 times per day. All that adds up to the average person spending 5 hours per day checking emails. With your diners spending so much time in their inboxes, there’s no question that email is a marketing channel you can’t afford to ignore.
Email marketing is important and beneficial to restaurants for a number of reasons, including:
Email marketing is a worthwhile investment for restaurants because of its incredible return on investment. For every dollar spent on email marketing, businesses see a $44 return on average.
Accessibility and Affordability
Unlike with most advertising platforms, you don’t need technical knowledge to send effective restaurant emails. Simply compose a message, select your audience, hit send, and wait for the results to roll in.
In addition to email marketing’s accessibility, it’s also a very affordable restaurant marketing medium. There are many free and affordable email marketing services for restaurants you can use to manage email campaigns when you’re just getting started.
Direct Access to an Engaged Audience
Unlike social media, which is controlled by algorithms that can prevent some followers from seeing your posts, email marketing is a direct gateway to your audience. As long as you have the correct email address, your message will reach a subscriber’s inbox.
And, unlike other media, email is one of the few marketing channels where customers ask you to send them offers and promotions. When you target customers who have already expressed interest in your restaurant’s offerings, you’ll be more likely to convert them into paying customers who visit often.
Digital ads need to resonate with a wide audience. Emails, on the other hand, can be personalized to appeal directly to the recipient. Personalization in emails is directly linked to 41% higher click-through rates and 29% higher open rates than general emails.
What You’ll Get in This Guide to Restaurant Email Marketing
In order to succeed in your restaurant’s marketing efforts, you’ll need a strategy. Our email marketing guide walks you through a six-step plan for creating an effective email marketing strategy for your restaurant. Those steps include:
- Making a plan – we help you get started by sharing email marketing ideas for restaurants
- Building a list of contacts
- Segmenting your contact list
- Designing and writing your emails (our guide comes with restaurant email examples!)
- Automating your emails
- Analyzing and optimizing
Want to know more about each step? Download the free Ultimate Guide to Email Marketing for Restaurants today to get all of the details.