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By Dana Krook
“Yelp gave it four stars, but Nancy said the chicken was dry, but Bob raves about the customer service…”
We’re living in the information age. Review sites like Yelp and Google yield thousands of voices weighing in, celebrating – or berating – their experience. Social media chatter celebrates culinary masterpieces or publicly blasts poor management. Menus are readily available on websites for the world to see. So the question is how does this impact the dining choices of restaurant goers?
What gets customers in the door – and what keeps them out.
At TouchBistro, we’re committed to helping restaurants around the world be successful through our software, services, and resources. And we know that getting customers through the door is half the battle of running a thriving business, so we set out to understand how today’s restaurant goers choose the restaurants they dine at, including their dining habits, decision makers, and deal breakers.
And we did just that – after working with an independent research firm to survey 521 participants across the US of varying ages, geographies, and life stages, we found out what’s getting people in the door and what’s keeping them out.
These findings only scratch the surface of the powerful insights gathered from the study. From a breakdown of how different generations research restaurants, to insights on the factors that would make a diner avoid a restaurant – this report is packed with actionable data, interesting findings, and a peek into future trends that will impact the way restaurateurs run their businesses.
Dana is the former Content Marketing Manager at TouchBistro, sharing tips for and stories of restaurateurs turning their passion into success. She loves homemade hot sauce, deep fried pickles and finding excuses to consume real maple syrup.
By Katie McCann
By Katherine Pendrill
By Jackie Prange
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